Self-Care vs Self-Soothing:
The Hijacking of Science by the Marketing Industry
The behaviors advocated on the Internet are not self-care but self-soothing. Self-care is far more complex, involving behaviors that maintain health in addition to the routine monitoring of signs and symptoms and the management of symptoms when they occur. Self-soothing involve activities that provide distraction and comfort in difficult times. We human beings are masters of self-soothing, having learned how to self-soothe when we were newborns. Self-soothing is good for stress and anxiety but stress reduction is only one element of self-care. That is, self-care and self-soothing are not the same.
Maybe, just maybe, if we distinguish between self-soothing and self-care we’ll be able to recapture the science of self-care…